Joico is embarking on a year-long partnership with artist Bella Pilar. Throughout the partnership, Pilar will create a series of illustrations that ignite creativity through a collection of lively characters that can be found on select hair care products and accessories. The limited-edition illustrations will roll out throughout 2014 as part of a multi-tiered marketing and public relations campaign. “At Joico, we eat, sleep and breathe beauty. We are continuously exploring innovative ways to in...